Choti Khushi tackles low immunization rates in Sindh, Pakistan through a simple idea: reward the visit. Caregivers earn 275 PKR in mobile airtime for every immunization, a mobile Conditional Cash Transfer that turns a health visit into a small win worth showing up for. We built the brand to match that spirit. Colorful, celebratory, and full of local design elements people recognize as their own, so the program feels like it belongs in the community it serves, not like it was designed somewhere else and dropped in. From that key visual, we built out the full campaign: posters, flyers, banners, signboards, booklets, animations, and videos.
The design leads with bright, festive color to signal good news before a single word is read. Local motifs and familiar visual cues build instant recognition, while the logo and key message stay front and center, keeping the celebration tied clearly back to the program.
A bold, colorful key visual built around celebration. Local design elements drawn from the community it serves. A friendly logo mark. Real photography and testimonial video from the field. Applied consistently across posters, flyers, banners, signboards, booklets, and animation.
